Consumerism and the Shoe Store

As we walked around on Sunday window shopping for a good price on shoes, we stopped into a new shoe store in town. After noticing the terrible prices on less-than-average quality shoes, high on the wall, I saw these words built into the decor:

"Life is short. Buy the shoes."

At first I couldn't believe they were so blatantly marketing to their shoppers. It was just shocking to see those words across a 5 foot span on a main wall.

After the initial shock, I felt disgusted at the no-holds-barred approach of the message they were sending. The fact that they were implying that the shoes were the key to my happiness and I should do whatever it takes to get them just irked me.

That message was very obvious, and for me, it even had the opposite effect of what was intended. I did not want to buy any shoes there.

But as I reflect on the whole situation, it's not what I noticed in the shoe store that bothers me the most- it's which marketing ploy did I fail to notice that day? What sly marketing scheme did I buy into subconsciously?

I don't know if that phrase would have bothered me in the past, but since trying to live more frugally, I would have to say I am increasingly more aware of the marketing of consumer goods. My goal is to become more and more immune to it.


SAHMmy Says said...

I've been using the tivo fast forward button a lot more lately after my son picked up one of his toys and said, "Each sold separately. Batteries not included." Seriously--that kid is an advertiser's dream.

Mandy said...

Oh my goodness- that is so funny! Advertisers have no limits! When my 2 and 4 year old boys watch a commercial, they are immediately convinced they need that toy. It is amazing to see marketing at work from an outside viewpoint.