Monday, November 5, 2007

Consumerism and the Shoe Store

As we walked around on Sunday window shopping for a good price on shoes, we stopped into a new shoe store in town. After noticing the terrible prices on less-than-average quality shoes, high on the wall, I saw these words built into the decor:

"Life is short. Buy the shoes."

At first I couldn't believe they were so blatantly marketing to their shoppers. It was just shocking to see those words across a 5 foot span on a main wall.

After the initial shock, I felt disgusted at the no-holds-barred approach of the message they were sending. The fact that they were implying that the shoes were the key to my happiness and I should do whatever it takes to get them just irked me.

That message was very obvious, and for me, it even had the opposite effect of what was intended. I did not want to buy any shoes there.

But as I reflect on the whole situation, it's not what I noticed in the shoe store that bothers me the most- it's which marketing ploy did I fail to notice that day? What sly marketing scheme did I buy into subconsciously?

I don't know if that phrase would have bothered me in the past, but since trying to live more frugally, I would have to say I am increasingly more aware of the marketing of consumer goods. My goal is to become more and more immune to it.

2 comments:

SAHMmy Says said...

I've been using the tivo fast forward button a lot more lately after my son picked up one of his toys and said, "Each sold separately. Batteries not included." Seriously--that kid is an advertiser's dream.

Mandy said...

Oh my goodness- that is so funny! Advertisers have no limits! When my 2 and 4 year old boys watch a commercial, they are immediately convinced they need that toy. It is amazing to see marketing at work from an outside viewpoint.